GOLF FUNDRAISING TRENDS IN 2021
COVID-19 has unquestionably altered the way we live, work, and raise funds. Its long-term impact is unknown, but as health and safety limitations and standards stay in place as we access the end of the year, businesses large and small are faced with planning in the face of uncertainty.
Here are a few important golf fundraiser trends for 2021 and tips on how to get ahead of the game.
GOLFERS ARE EXCITED TO PLAY
For years, the golf industry has claimed extremely high latent demand (i.e., a large number of people who say they want to golf but haven’t or don’t do so regularly). The pandemic added gasoline to the fire by encouraging people to get out and play nearly immediately.
The industry has experienced a record season, with players of all ability levels consistently booking tee times. This is excellent news for charity golf tournaments. Golf fundraisers are typically played in a scramble format, which means that players do not need to be highly competent to participate in a charity event.
With a significant increase in rounds played by both novice and experienced players expected in the 2020 season, event organizers should anticipate a more leisurely time filling teams, particularly by spring, when the weather improves, and people will be ready to get out of the home.
EXPECT MORE TOURNAMENTS ON THE CALENDAR IN THE FUTURE
With many groups forced to postpone other fundraising events, golf fundraisers in 2020 had a lot of weight. Several long-running annual events were able to continue with relative ease thanks to some innovative changes and technology.
Similarly, many groups forced to make the tough decision to cancel will have high hopes for 2021. Organizations may anticipate seeing a revitalized interest in golf from donors and sponsors and a renewed interest in golf fundraising events across the board, with more events taking place.
OTHER SAFETY PROTOCOLS, SUCH AS SOCIAL DISTANCING, WILL LINGER.
No one can predict the future with courage, but the adage “plan for the worst and hope for the best” has merit. Event planners and golf facilities will almost certainly need to adjust events in the future to accommodate capacity constraints, minimize interaction, and maintain social distance.
For golf tournaments, this involves using online registration, modifying formats as needed (i.e., tee times), adopting touch-free mobile scoring, and making other adjustments to keep your event secure.
DIGITAL EXPOSURE WILL BE DESIRED BY SPONSORS.
Digital advertising and prospects for sponsor visibility come with virtual aspects and the utilization of technology. When compared to signs or branded items, digital logo placements are beneficial to event organizers since they are simple to operate (plug in a logo on a website, in a mobile app, or on leaderboards) and frequently have low to no overhead costs.
Digital sponsorships are crucial for events growing to harness technology since sponsoring firms have shown a propensity to support technology that helps charity organizations run more efficiently and effectively.
You can contact your sponsors and partners by email, and to obtain their professional email addresses, here is a tip that will assist you in taking the first step toward your achievement.
Tip: To get their professional email addresses, you can utilize a variety of tools. For example, GetEmail.io is the most trustworthy and quick email lookup service available. In just a few slights, you’ll be able to locate email addresses. It also functions as an email search engine.
GolfStatus.org Golf for Good program provides the qualifying charity with no-cost access to the technology propelling golf fundraising forward. You can contact them through email by using an email finder tool like GetEmail.io.